BonWorth is a mother-daughter store with headquarters in Henderson, NC. However, they have gone well beyond North Carolina by now and have become the favorite store of their kind in this country. Women all over the world are now engaged in BeBonWorthBeautiful, something that was pioneered under the guidance of COO Gurumoorthy Gurusankar. Gurusankar has achieved many things for the company above and beyond that, however.
The Achievements of Gurumoorthy Gurusankar
Under Gurusankar, BonWorth has gone from strength to strength. Not only do they now have outlets all over the country, they continue to have strong morals and ethics as well as fantastic products and prices. Whenever there are sales or promotional events in the store, people can make significant savings, which has further emphasized the company. Most of all, however, BonWorth has become a company that receives consistent positive five star reviews thanks to all their efforts. And one other thing that Gurusankar has been able to achieve is significantly increase the number of female employees.
Why BonWorth Believes Women Make the Best Employees
It is almost unbelievable that, 60 years ago, just 5% of people wanted to have a female boss. This was revealed in a Gallup study on social attitudes. However, this was repeated recently and it was found that 20% would prefer to work for a female boss. That is still very low, but it is a significant increase. This isn’t all down to a simple changing attitude, however, it is about real science. And science has shown that women actually make better employees. There are many different reasons for this, but the biggest one is that woman simply learn better.
Daily experience and common sense alone will tell you that women tend to do much better in school than boys. This has always been the case but has never really been researched. Until recently, that is. The University of Georgia and Columbia University have come together and they have showed that women have different intelligence and cognitive performance than boys because they have a different attitude towards learning as a whole.
What they found, more specifically, is that women, regardless of age, are more eager to learn, learn more independently, persist with their learning, organize their work better, are more engaged with what they learn, and are more flexible towards how and what they learn. They are proactive in terms of their learning journey and generally much better organizers. In the workplace, this translates into women understanding the business much quicker and organizing it in such a way that actually works.
Some things to keep in mind:
- While women are naturally better learners, it does not necessarily mean all women are intelligent.
- Real intelligence means keeping knowledge up to date. A woman who has done nothing for generations will inevitably know and understand less than a man who has been active all his life.
- Women must engage in activities that challenge them and that make them curious.
- Women must avoid burnouts.
- Women should focus strongly on building transferable skills – they are out changing the world for the better, after all.