The biggest difference between trying to build a successful company today and 20 years ago is how you market your business. Two decades ago if you were starting a small business you would need to consider how you position yourself against the competition. In those days the competition was easy to identify it was usually in your town or city. If it was a large multinational organization, you can find ways to maneuver around it by offering more specialized service, in a local feel. Today however competition is much more difficult to fight off and so you need to use marketing to level the playing field and even give you an edge.
There are a wide variety of traditional and online marketing strategies that show great promise for companies. Each has its own area of focus and has merits that can contribute to a company’s bottom line. Not all created equal however, and in fact some are much more effective than others. Here are two marketing approaches that a proven effective over time and continue to create results for companies that utilize them correctly.
Traditional Marketing
Trade Events
If your company sells products to other companies or to consumers, then you need to make trade show event apart of your marketing mix. Trade shows are the ideal environment to present your brand and your products too interested buyers. The best trade shows understand how to attract brands and customers and how to create a move that translates to sales.
Trade shows also create an opportunity for you to see your competition and to give customers the chance to experience the additional benefits your company provides. When your company tends to trade show, you need to put your best foot forward. Smart companies invest heavily in their trade show display so that they can show the industry how serious they are about competing. They will purchase custom trade show displays that are specifically created to present their products in the best possible light. When compared with their competitors, they give a much better impression.
Smart companies also design a strategy to invite customers into their display Boots and get them to interact with their products and their people. When done correctly, participating in a trade show can generate a company a large increase in sales and much better relationship with existing and new customers.
Online Marketing
Social Media Marketing
With more than 2 billion active members, social media is the designated place where people congregate online. Companies like Facebook, YouTube, Twitter, and Snapchat, host hundreds of millions of members everyday who come to these sites to gossip, get news, be entertained, and interact up-to-the-minute free for all. this setting also provides an opportunity for companies to become part of the activity. Social media marketing is its own type of animal meaning companies must abandoned many of the traditional type of marketing approaches in order to appeal to potential customers in a social media setting. Companies must learn to build relationships and interact with some time before introducing a sales element into the relationship. for the companies that get it right, social media can be a very powerful marketing tool.
Your company utilizes these two marketing strategies to increase your customer base, and increase your sales.
