Screencasting should be integrated as one of the strategies in your online marketing campaign. You can use a screen recorder to make a series of video tutorials to support your customers if you run a web-based business, for example, selling a subscription to a web application, hosting services or software. It is also great for use in giving feedback; for example, analytics companies make a screencast to explain the charts data to the customer rather than explaining it through a written report. The following are 6 tips on how to make a marketing screencast.
Get a Decent Microphone
You also have to make sure you have a decent microphone for the voiceover recording. The cheapest microphone is the USB microphone. If you have a laptop, you can use it for the screen recording since it has a built-in microphone. If you can afford it, you can get a condenser microphone for the recording. For the best result, you can plug in your microphone to the mixer and the mixer plugs into the audio interface, and the audio interface is connected to the laptop via a USB cable.
Clear Up the Desktop
You should clear your desktop before you record your screen on mac with movavi screen recorder. You must clear up the desktop space on your computer of all the icons, files and folders that you don’t want your audience to see. All the programs that display notifications should be quit, such as antivirus program, Skype, website notification, and email notifications. The wallpaper should be plain and simple; for example, you can use the default wallpaper of Windows. If the wallpaper is distracting, the audience will not be able to focus on your screencast.
Record in a Quiet Place
If you plan on having a voiceover in your screencast, you must find a quiet place for recording so that there won’t be sounds like people talking, birds chirping sound, and road traffic sound in the background. It is not necessary to invest in soundproofing equipment. You have to use what is available for a good recording environment, for example, record inside a closet and cover yourself with a blanket while recording. If you can’t find any quiet place, just shut all the windows and doors to reduce the background sound.
Practice before Actual Recording
Usually, the first voiceover recording is not smooth as you will be making mistakes like clicking the wrong button or saying the wrong word. You keep re-recording the screencast until you can get it right. When you feel you are ready, you can start the official recording. While you are practicing recording, you are also practicing to use the screen recording software. You get to master the keyboard shortcuts and be familiar with the adjustment of different settings on the screen recorder. If you need help in using the software, you should not hesitate to reference the online tutorials which are usually posted at the official site.
Keep the Screencast Short
As always, you should keep your marketing screencast short to under 2 minutes. People want videos that are straight to the point so you should not waste time on talking too much in the beginning. Screencast video can quickly get big, and long screencast will be hard to upload. In the screen recorder software, it will inform you of how much time has elapsed and how big your video file has become as you record the video.
Edit Your Finished Screencast with a Video Editor
When you’re done recording, you can use a video editor to make the necessary adjustments and fix the mistakes. You can use the trim tool to eliminate the part of the video that contains ums and aahs, pauses, etc. The video editor can fix soft or loud volume in the screencast narration. You can also add annotations to make your explanation clearer on the point that you are making. With a video editor, you can add callouts that encourage your readers to subscribe to your channel.