How much do you care about your reputation online? Or perhaps the reputation of your business online? For many it is everything and for people like that there are companies which seek to manage, repair and maintain a client’s online reputation. These companies are highly successful and you only need to look at the reputation management consultant reviews to see just how big an impact these companies can have on people’s lives. So why are these companies in existence? To answer that we need to look at what can damage a person’s online reputation, which then requires the need to repair it.
Guilt By Association
There are many businesses who can have their reputations heavily damaged because of something out of their control. Let’s say for example that a company has an offer in conjunction with another company’s products, this can be a mutually beneficial relationship and it is something which many companies look to do. Now let’s say that the other company has been found guilty of fraudulent behavior, although its partner may have nothing to do with this, because of the links between the two a company can have negative content published online about them because people assume that they are in cahoots. In this instance the innocent company will have to seek out the support of a reputation management company.
In most cases when a person leaves their job they do so in good faith but there are some occasions whereby an ex-employee may feel hard done to and in revenge they will begin an online vendetta against their previous employers. This could look like negative reviews being posted or social media content being published falsely, both of which can put other customers off using the business. In this situation a reputation management company will work hard to reverse public opinion which has come about because of this ex-employee.
An unfortunate incident which we have seen happen a lot recently is that a namesake of a CEO or an important public figure is caught up in criminal activities. The news will of course cover a story like this and that means that when you search for the CEO or public figure’s name, you may see negative stories about such criminal behavior. This can do great damage to the reputation of the innocent namesake and they will likely contact a reputation management company to repair the damage that has been done.
We are also seeing a larger number of citizens using services like this to ensure that their public image is in tact. Let’s say that someone wants to forge a career as a lawyer, a future employee is unlikely to enjoy seeing those Spring Break images all over social media as it could damage the way that they view the candidate. This is why more and more people are using a reputation management firm to clean up how they are viewed online.