We live in media engulfed times where all types of marketing and promotions are delivered directly into the faces of customers every day of the week. Every marketer is attempting to get someone’s attention and as a result, customers expect to be wooed with a vibrant, engaging messages that are delivered right to their eyes and ears. Because of this, there is a demand for creative and captivating media, housed in compelling marketing campaigns on order for companies to attract and retain customers.
More and more these campaigns lead directly to or even include the sales aspect because customers are so used to being marketed to and sold in one operation. As a result, enhancing customer engagement cannot be discussed without including the sales department of your business. Here we will discuss utilizing today’s effective customer engagement tools and practices and how they can lead to sales for your company.
Combine Your Marketing and Sales Strategies
Many companies separate their marketing and sales today and this is a bad mistake because marketing the most effective marketing strategies today are designed to get consumers in the mood to make an immediate purchase. For this reason a company needs to coordinate marketing and sales in order to increase sales. In fact, combining your marketing with sales, is one of the most effective strategies to improve sales productivity.
Companies should hold joint marketing and sales meetings and design all marketing materials with input from both departments. This will produce a clear and concise way to engage as well as sell to existing and new customers.
Social Media is Hot
Agree or disagree, social media is the most popular online platform for people to gather and share information. Every day billions of posts featuring videos, pictures, and texts are uploaded and viewed by members on social media networks including Facebook, Twitter and Snapchat. The appeal of social media is that it offers an excellent opportunity to create instant, online interactions. Fur businesses it has become a primary way for them to engage customers and potential customers around topics that involve their products and services. The medium allows for companies to post stories, videos and get feedback in the form of your comments, and likes. It has become a great way for a smart business to create rapport introduce new products and solicit feedback. Companies can also use this medium as a 24/7 platform to communicate and answer any questions. Social media has very big customer engagement attributes that can also lead to sales typically by providing offers on the social media platform that push a member to a site where they can purchase.
Use Video to Engage
By 2019, the majority of the content on the internet in terms of quantity will be video content. This is because video is simply the most engaging form of content online today. Even the best marketing presentation ever created cannot introduce a product nearly as well as a video. Companies can use a range of video including; product demonstrations, short film style videos, and good old fashion commercials to demonstrate their company’s products to prospects.