If you want your online marketing videos to reach a huge online audience, you must find ways to increase the amount of times these videos are shared. Many well-produced, high quality videos are published every day, but don’t get the exposure and recognition they deserve. Below are some of the main ways you can avoid this situation.
Consider the Presentation of Your Videos
Different audiences have different viewing requirements, so you need to find out which type of videos the people you want to reach prefer to watch. Some groups of people like talking head videos, some prefer animated videos, while others simply want to see a recording of a PowerPoint presentation or something similar.
To find out what type of video is the most popular among your target audience, you should go to social media websites and video sharing websites like YouTube and find out which videos in your niche are getting the most views. You could also consult with a professional online video production company such as Spiel Creative and ask them what they believe is the best option for your business.
Provide Quality Rather Than Quantity
The production and content of all of your videos should be of a high standard. If viewers think you are cutting corners or you’re not providing value, they will stop watching your videos and will definitely not recommend them to anyone else. To ensure that you produce high-quality videos on a consistent basis, you should research your topic thoroughly, hire a professional video producer and editor and make your video as short and concise as possible.
Ask People to Share Your Videos
The whole point of creating promotional videos and other online marketing videos is to distribute them to as many people as possible who may be interested in your business. To do this you have to ask people to share your videos, yet many businesses that produce marketing videos don’t do this. You can ask people to share your videos inside your videos, on your website, on your social media pages and anywhere else where your videos are featured.
Test and Analyse Video Performance
As mentioned earlier, people who view online videos will only share videos that are useful, entertaining or provide value in some way. To find out exactly what videos are more likely to be shared and to continually improve your videos, you need to carry out certain tests and analyse the results. For instance, when you upload a video to a website like Facebook, it displays important details about your videos.
This information includes the length of time viewers watched your videos, which videos were most popular and at what stage they stopped watching your videos. This is extremely important data to collect, because there may be a specific reason why people don’t like your videos, stop watching them, and ultimately don’t share them with other people.
Producing online marketing videos is one of the most powerful ways to introduce your business to potential shoppers and customers. However, you need to ensure that your videos are shared regularly. You can do this by following the tips above.