Reputation Management Consultant reviews that a business would like to influence and/or control its reputation in order to sustain growth and achieve popularity. While previously the reputation of a business was managed through sponsorships, print media and the press conferences, the internet now makes easy for a business to be known internationally. Social media, the internet and the search engine results are some of the core constituents of ORM or online reputation management. The reputation of a business organisation may account for up to 28% of its value.
A business may get around 92% of web consumer traffic through the search engine results. In order to influence the customer reputation positively, a business should create and implement a strategy towards reputation management. Below are some of the components of an ORM strategy that is really effective. You can include these basic elements in your reputation management strategy step-by-step in order to project your brand image positively in the year 2017.
Keep monitoring the brand
You need to continuously monitor your brand both online and offline. If there are ample of resources, you can have a full-fledged professional team for the purpose.
67% of the online customers say that they are much influenced by the online reviews. Hence reputation management and monitoring can help you keep your old customers while having new ones, in both short and long run. The strategy should be conceived and implemented keeping in mind the target customer segment, product portfolio and business goals and should also not compromise on the ethics.
Take care of the negative content
Negative content can harm your online and offline reputation immensely and drive away your customers, including the most loyal ones. There are several ways through which you can have more positive content and less negative content on the internet. Below are some.
● Optimising the company/business published materials for search engine optimisation and by improving tagging. The business-friendly customer reviews, testimonials and white papers will help you have lesser negative content.
● Submission of the legal “take down” requests.
● Have more positive reviews
● Removing websites that publish negative content through the usage of “denial of the service attacks” and the “spam bots”.
Have a strong social media presence
All social media website shave their own set of peculiar features, which helps them to be more useful towards certain businesses. For instance, a sound LinkedIn profile and presence can work well for the B2B or business-to-business companies, while Instagram may help an antique business get many more new customers. Positive reputation and trust go hand-in-hand, and you can build a strong corporate profile across Facebook, Twitter, LinkedIn and other websites by using the same fonts, colours, schemes, emblems and logos. This will help customers trust you more. The social media websites are also a great platform to solve the customer queries and you can heed to their complaints and resolve their misconceptions here. You also get the feedback on the social media platforms as well that help you to improve your products and customer service operations, among other business aspects.