When you have a home business, one of your main needs is having as many marketing options as possible.
That said how are you going about promoting your brand from the comforts of your home?
With individuals and couples running businesses, they must have brand recognition.
One such marketing vehicle is social media.
With social networking, you can reach out and interact with consumers on a 24/7/365 days a year basis.
Now, what could be better than that?
Socialize Promoting Your Brand from Home
In doing all you can to promote your brand from home, remember three keys to positive social media usage now and down the road:
- Know your audience – One of the factors in play in connecting with consumers is to know where to look for them. With that the case, conducting a social media search can help you determine the best social sites for you to be on. Now, it is not a well-kept secret that Facebook is by far the most popular social platform online. That said you would be rather foolish not to have a notable presence on the site. With Facebook, you can not only promote your website, but also interact with consumers. Such interactions can include contests, one-on-one interactions, polls and more. Facebook is also good in that you can post images and videos tied to your home business. With more than two billion people with Facebook accounts, make sure you have a presence there.
- Responding on time – Since some consumers use social media to reach you, don’t make them wait too long for a response. As an example, someone sends you a message on your Twitter account on a product, question, and even a concern. The sooner you respond, the better chance you have for a long-term relationship. If you take time getting around to a response, they may very well figure their business does not mean much to you. As a result, they could end up going to a competitor. Even though many use email and a phone to contact businesses, social media is something you need to be on top of.
- Always be courteous – Any social interactions you have with consumers must be courteous. Unfortunately, too many use social networking to lash out at others for one reason or another. Not only does it look unprofessional, it can leave a lasting impression. That lasting impression may very well leave you without business more times than not. Remember, social media posts can go to archives. Even if you erase your social post in minutes, there’s a good chance someone has taken a screenshot of it. If it was a post where you criticized a customer, how do you think that will look? Before long, people can be searching online for more information about your business. What they might discover could be to your chagrin.
As you increase customer engagement for your brand, be sure that social media is along for the ride.