06/02/10

Pretty Little Liars, Secret Keeper Game

Posted In: Uncategorized


Ever since I’ve heard that the Pretty Little Liar novels were being turned into a television show, I’ve been ecstatic! I’ve wanted to read the series for a long time (I just actually bought the first four books in a boxed set!) and the show has given me some good incentive to final crack down and start the books!

I posted about my excitement for the show several times in the past. A few weeks ago I received an email from ABC Family asking if I would participate in a new interactive game helping to promote the television show. Of course I jumped at the chance! They said I would be receiving a package that would contain a smart phone to help with participation in the game and that I was welcome to keep the phone after the game was over.

As far as a disclosure…. I had no idea what the game actually entailed (what the challenges would be, etc), I didn’t know what kind of phone I would getting, and ABC Family doesn’t require me in any way to say that I am, or act like I am excited to watch the show. I just really am!

So on Saturday when I got back from NYC, I thought it was about time that I opened the package and find out what was inside!

I wasn’t sure what to expect at all. But I know what I found wasn’t what I was expecting! After I opened the outer box, inside was a black box wrapped in plastic. It looked like this:

Isn’t that fancy! It says Pretty Little Liars on it, in case you can’t read it. (photo looks a little blurry.) Once I opened the box, there was an awesome pictures of the actresses from the show, and some sort of vellum covering, that stated “Some secrets you have to dig for. -A”

And underneath the vellum covering was dirt! There was a scoop too, I guess to help with all the digging! You can see I moved the box outside once I figured out it had dirt in it…. didn’t want that all over the carpet, lol. There was a scoop to help me dig through the dirt too!

There ended up being an iPhone inside on the box sealed within a zip-lock bag, as well as a note from ‘A.’ I’ve saw some posts that people received a ‘secret object’ as well, but I sifted through that dirt and found nada, so perhaps I was not sent a ‘secret object.’

My iPhone was pre-loaded with photos and a contact list pertaining to my character. I am playing Hanna Marin. Here is my character’s photo and bio:

Hanna Marin goes after what she wants. The more forbidden it is, the better — whether it’s a pair of designer sunglasses, junk food, or her chastity-pledging boyfriend’s virtue. Rosewood High’s “It” girl is an expert at creating the façade of the perfect life. What would people say if they knew about her run-in with the law? Today Hanna rules the school, but “A’s” mysterious messages are unsettling. How easy would it be to topple Hanna’s reign, and just how far would she go to save it?

The game is running until June 18th… there are private Facebook groups that host the four characters of the show. A different person playing each character. I think I heard there are ten Facebook groups? I could be wrong though. Anyhow, ‘A’ sends us texts that contain the challenge we must complete to keep our secrets safe from the rest of the group. If we fail to complete a mission, one of our secrets gets revealed.

I’ve completed two challenges, which I will share more about with you later!

What do you think of interactive games like this? I have to admit, I am having a blast! It’s a lot of fun!

Related posts:

  1. Pretty Little Liars… tv show!
  2. Pretty Little Liars… tv show!
  3. Secret Project Revealed!
  4. Secret Santa
  5. Secret Santa/Holiday Swap

89 Comments

  1. Allison
    6/2/2010

    I love that, sounds like so much fun! Its definitely a cool idea on ABC Family's part, a very fresh way of advertising and getting people excited about the show.

  2. Allison
    6/2/2010

    or…even MORE excited about the show, I should say.

  3. Marie
    6/2/2010

    That sounds super fun! I heard about being sent dirt. I think that was a cool little surprise! lol

  4. Alice
    6/2/2010

    That sounds like so much fun! :) Plus, you got an iPhone? That's pretty awesome :P

    P.S. You got an award at my blog! http://aseverebookaddict.blogspot.com/2010/06/award-again.html

  5. Allison
    6/2/2010

    I love that, sounds like so much fun! Its definitely a cool idea on ABC Family's part, a very fresh way of advertising and getting people excited about the show.

  6. Allison
    6/2/2010

    or…even MORE excited about the show, I should say.

  7. Marie
    6/2/2010

    That sounds super fun! I heard about being sent dirt. I think that was a cool little surprise! lol

  8. Alice
    6/2/2010

    That sounds like so much fun! :) Plus, you got an iPhone? That's pretty awesome :P

    P.S. You got an award at my blog! http://aseverebookaddict.blogspot.com/2010/06/award-again.html

  9. Melissa @ Flourish {and} Blotts
    6/2/2010

    What a creative promotional tool – ABC definitely has my attention! :) I just picked up the first four PLL books, as well – can't wait to get to them!

  10. CarlyB
    6/2/2010

    Wow that sounds awesome – will make sure to check out the show!x

  11. Alea
    6/2/2010

    I think the scoop might be your secret object! Mine didn't have one! :(

  12. Melissa @ Flourish {and} Blotts
    6/2/2010

    What a creative promotional tool – ABC definitely has my attention! :) I just picked up the first four PLL books, as well – can't wait to get to them!

  13. CarlyB
    6/2/2010

    Wow that sounds awesome – will make sure to check out the show!x

  14. Alea
    6/2/2010

    I think the scoop might be your secret object! Mine didn't have one! :(

  15. trishalynn0708
    6/2/2010

    Hey, I think that the scoop is your secret object. I am also playing Hanna and I did not get a scoop in my box.. Just wanted to let you know! =)

  16. trishalynn0708
    6/2/2010

    Hey, I think that the scoop is your secret object. I am also playing Hanna and I did not get a scoop in my box.. Just wanted to let you know! =)

  17. Creations by Laurel-Rain Snow
    6/2/2010

    I've been loving other ABC family series and this one I'm looking forward to as well.

    Thanks for sharing.

    Love your blog, and I've heard about it all over the blogosphere, but hadn't ever been here! Imagine that! (I grabbed your button).

    Here's my WOW:

    http://chezraine.wordpress.com/2010/06/02/waiting-on-wednesday-12/

  18. Mizz Ali
    6/2/2010

    wow! THATS SO COOL wish i could do something like that!

  19. Crystal
    6/2/2010

    That's pretty cool! Definitely a new, interesting way to get people excited for the show.

    Can't wait to hear what you think about the books!

  20. Creations by Laurel-Rain Snow
    6/2/2010

    I've been loving other ABC family series and this one I'm looking forward to as well.

    Thanks for sharing.

    Love your blog, and I've heard about it all over the blogosphere, but hadn't ever been here! Imagine that! (I grabbed your button).

    Here's my WOW:

    http://chezraine.wordpress.com/2010/06/02/waiting-on-wednesday-12/

  21. Jessica Leader
    6/2/2010

    That is incredibly cool! Wow. I have met the recipient of high-concept publicity materials. And she received an iPhone and dirt! What a fun and crazy world.

  22. Mizz Ali
    6/2/2010

    wow! THATS SO COOL wish i could do something like that!

  23. Leanna (Daisy Chain Book Reviews)
    6/2/2010

    I was asked to take part in this too, and I would have loved too, as it sounds like so much fun. Unfortunately I couldn't as I'm not in the US. :( I hope you have a lot of fun with it!

    Looking forward to the show! :)

  24. Crystal
    6/2/2010

    That's pretty cool! Definitely a new, interesting way to get people excited for the show.

    Can't wait to hear what you think about the books!

  25. GreenBeanTeenQueen
    6/2/2010

    Mine didn't have a scoop or anything special! I wasn't expecting the dirt either and I opened it at work-oops!

  26. trishalynn0708
    6/2/2010

    GreenBeanTeen are you sure that you didn't get a secret item? Everyone should have. I know that mine was buried almost to the bottom of the box and I almost threw it away with the rest of my dirt because it was so small I didn't notice it the first time going through..

  27. Jessica Leader
    6/2/2010

    That is incredibly cool! Wow. I have met the recipient of high-concept publicity materials. And she received an iPhone and dirt! What a fun and crazy world.

  28. RachaelfromNJ
    6/2/2010

    Wow how cool! I love this. It sounds like a cute way to promote a TV show. I love the creativeness of it!!

  29. Monica
    6/2/2010

    I agree with the others, I think your scoop is your secret item because i didn't get one in mine and I got a very random object too. So…cool you are Hanna!

  30. Alea
    6/2/2010

    I was sure my object would be buried. There was something near the top but I dug anyways and didn't find anything else. So I guess it was the thing right on top all along!

  31. Leanna (Daisy Chain Book Reviews)
    6/2/2010

    I was asked to take part in this too, and I would have loved too, as it sounds like so much fun. Unfortunately I couldn't as I'm not in the US. :( I hope you have a lot of fun with it!

    Looking forward to the show! :)

  32. GreenBeanTeenQueen
    6/2/2010

    Mine didn't have a scoop or anything special! I wasn't expecting the dirt either and I opened it at work-oops!

  33. nomadreader
    6/2/2010

    I haven't read the books, but I'm looking forward to the tv show, and that marketing campaign is awesome. Enjoy!

  34. trishalynn0708
    6/2/2010

    GreenBeanTeen are you sure that you didn't get a secret item? Everyone should have. I know that mine was buried almost to the bottom of the box and I almost threw it away with the rest of my dirt because it was so small I didn't notice it the first time going through..

  35. RachaelfromNJ
    6/2/2010

    Wow how cool! I love this. It sounds like a cute way to promote a TV show. I love the creativeness of it!!

  36. Monica
    6/2/2010

    I agree with the others, I think your scoop is your secret item because i didn't get one in mine and I got a very random object too. So…cool you are Hanna!

  37. Bianca
    6/2/2010

    I haven't read the series but I'm super excited for the show and hopefully I can get the books soon!

    This game sounds like SO much fun! I absolutely love things like this.

  38. Alea
    6/2/2010

    I was sure my object would be buried. There was something near the top but I dug anyways and didn't find anything else. So I guess it was the thing right on top all along!

  39. nomadreader
    6/2/2010

    I haven't read the books, but I'm looking forward to the tv show, and that marketing campaign is awesome. Enjoy!

  40. Marjolein
    6/2/2010

    wow, I love this kind of games! Lucky you!

  41. Bianca
    6/2/2010

    I haven't read the series but I'm super excited for the show and hopefully I can get the books soon!

    This game sounds like SO much fun! I absolutely love things like this.

  42. Valerie
    6/2/2010

    I'm playing this too, I'm Emily and I think this has got to be one of the coolest ideas I've ever seen for promoting a tv show! It's so fun!

  43. E.J. Stevens
    6/2/2010

    This sounds like fun!

    I'm waiting on The Iron Thorn here.

    Happy reading. :)

    xx,
    E.J.
    From the Shadows

  44. Marjolein
    6/2/2010

    wow, I love this kind of games! Lucky you!

  45. DBookWhore
    6/2/2010

    I am curious about these books I kinda want to read them before I watch the show….So I better get started!!

  46. Valerie
    6/2/2010

    I'm playing this too, I'm Emily and I think this has got to be one of the coolest ideas I've ever seen for promoting a tv show! It's so fun!

  47. E.J. Stevens
    6/2/2010

    This sounds like fun!

    I'm waiting on The Iron Thorn here.

    Happy reading. :)

    xx,
    E.J.
    From the Shadows

  48. fallenleaf
    6/2/2010

    Lucky! It sounds really fun.

  49. DBookWhore
    6/2/2010

    I am curious about these books I kinda want to read them before I watch the show….So I better get started!!

  50. Swimmer
    6/2/2010

    That sounds like so much fun, I can't wait to hear more!

  51. Ladytink_534
    6/2/2010

    I've heard of the books before but I didn't know it was going to be made into a show! I'll have to read them soon then.

    That really sounds like fun and what a great way to advertise a show too!

  52. fallenleaf
    6/2/2010

    Lucky! It sounds really fun.

  53. Swimmer
    6/2/2010

    That sounds like so much fun, I can't wait to hear more!

  54. Ladytink_534
    6/2/2010

    I've heard of the books before but I didn't know it was going to be made into a show! I'll have to read them soon then.

    That really sounds like fun and what a great way to advertise a show too!

  55. Jenn (Books At Midnight)
    6/2/2010

    Wow, this sounds like an awesome game! So jealous, haha. Have fun, and I can't wait to read more about it! :)

  56. KM
    6/2/2010

    This is so cool! They should do stuff like this for books!

  57. Jenn (Books At Midnight)
    6/2/2010

    Wow, this sounds like an awesome game! So jealous, haha. Have fun, and I can't wait to read more about it! :)

  58. KM
    6/3/2010

    This is so cool! They should do stuff like this for books!

  59. Miss Remmers
    6/2/2010

    This is fantastic! I can't wait to see what happens!

  60. Miss Remmers
    6/3/2010

    This is fantastic! I can't wait to see what happens!

  61. Cinnamon (A Journey of Books)
    6/2/2010

    Well Hello fellow Hanna. :)

  62. Renae
    6/2/2010

    That is such a cool idea! I just started reading this series and can't wait for the show!

  63. Cinnamon (A Journey of Books)
    6/3/2010

    Well Hello fellow Hanna. :)

  64. Renae
    6/3/2010

    That is such a cool idea! I just started reading this series and can't wait for the show!

  65. Park Avenue Princess
    6/3/2010

    I got invited to play as well but I haven't had a chance to open my box yet to let you all know who I'm playing or what's in it! I better hurry up! I wonder how they'll feel about me throwing dirt around lol :) Thanks everyone! So Kristi both you and Trisha are Hanna. I think there are three of each character if I read it right the first time. But I'm not positive. :) And I think that makes them on the same team. I better open it and hurry to see who I am and what team I'm on. It sounds like a lot of fun! Good luck everyone! :)

  66. Park Avenue Princess
    6/3/2010

    I got invited to play as well but I haven't had a chance to open my box yet to let you all know who I'm playing or what's in it! I better hurry up! I wonder how they'll feel about me throwing dirt around lol :) Thanks everyone! So Kristi both you and Trisha are Hanna. I think there are three of each character if I read it right the first time. But I'm not positive. :) And I think that makes them on the same team. I better open it and hurry to see who I am and what team I'm on. It sounds like a lot of fun! Good luck everyone! :)

  67. Natalie
    6/3/2010

    I can't wait to read these, see the show and how the game goes!

  68. Natalie
    6/3/2010

    I can't wait to read these, see the show and how the game goes!

  69. Sherry @ Flipping Pages for All Ages
    6/3/2010

    It's been fun so far. I didn't get a secret item either. I dumped my dirt out and looked through it, nothing there, so I'm pretty sure not everyone got a secret item. I got a DROID too and not an iPhone. I think most everyone got an iPhone. There's only like 3 other people I know that got Droids, weird.

    Glad you're enjoying it so far! :)

  70. Sherry @ Flipping Pages for All Ages
    6/3/2010

    It's been fun so far. I didn't get a secret item either. I dumped my dirt out and looked through it, nothing there, so I'm pretty sure not everyone got a secret item. I got a DROID too and not an iPhone. I think most everyone got an iPhone. There's only like 3 other people I know that got Droids, weird.

    Glad you're enjoying it so far! :)

  71. spain girl
    6/3/2010

    wow it's sounds too fun!
    but in I live in spain and in tv only put boring thing. I can't wait for read this books!!
    I hope you win

  72. spain girl
    6/3/2010

    wow it's sounds too fun!
    but in I live in spain and in tv only put boring thing. I can't wait for read this books!!
    I hope you win

  73. Faye
    6/3/2010

    sounds fun! good luck w/ the challenges! :D

  74. linzReads
    6/3/2010

    This sounds SO fun! ABC was a genius to do this. Now I'm veeeerrrry intrigued, though I never was before, with the books.

  75. Faye
    6/3/2010

    sounds fun! good luck w/ the challenges! :D

  76. linzReads
    6/3/2010

    This sounds SO fun! ABC was a genius to do this. Now I'm veeeerrrry intrigued, though I never was before, with the books.

  77. Claire
    6/3/2010

    Wow, that's very awesome :) You're so lucky to have been picked to take part in that! Sounds like a lot of fun…plus..free iPhone! Very cool :)

  78. Claire
    6/3/2010

    Wow, that's very awesome :) You're so lucky to have been picked to take part in that! Sounds like a lot of fun…plus..free iPhone! Very cool :)

  79. wavalo
    6/4/2010

    This debuts on Tuesday at 8:PM? They want to kill it before it gets off the ground. Damn Americans! That's the blasted idea. Damn empire of straight alien females! Damn you, America! Damn you all! :(

  80. wavalo
    6/4/2010

    This debuts on Tuesday at 8:PM? They want to kill it before it gets off the ground. Damn Americans! That's the blasted idea. Damn empire of straight alien females! Damn you, America! Damn you all! :(

  81. Elyse
    6/8/2010

    What an awesome promotion – sounds like a lot of fun. Lucky you unpacked the box outside, though – that could have been a mess!

  82. Elyse
    6/8/2010

    What an awesome promotion – sounds like a lot of fun. Lucky you unpacked the box outside, though – that could have been a mess!

  83. Heather Zundel
    6/12/2010

    Now that's cool. Shipping dirt? I never would have thought of that.

  84. Heather Zundel
    6/12/2010

    Now that's cool. Shipping dirt? I never would have thought of that.

  85. Emily
    6/16/2010

    i am addicted to the series!!!!!!

  86. Emily
    6/16/2010

    i am addicted to the series!!!!!!

  87. Luis
    9/19/2010

    wow, This sounds awesome

  88. Luis
    9/19/2010

    wow, This sounds awesome

  89. misha
    3/24/2011

    i never miss an episode, love it:)

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